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Climate change isn’t abstract on an avocado ranch — it’s visible in warmer nights, shifting USDA zones, global market pressure, and the long-term decisions we make to steward our trees. From frost battles to heat waves, from Mexico’s exports to selective fruit thinning, this is the long arc of avocado farming in Ventura County.

As I write this, I’m flying home from my beloved Uncle Marshall’s celebration of life. Longtime readers may remember him as the one who first nudged us down the avocado path—but his influence runs far deeper than fruit. Marshall shaped how I see work, land, and responsibility. He taught me the dignity of effort, the joy of curiosity, and the belief that the best learning happens by doing. In 1972, he and his young family left the ranch for Arkansas to try a different kind of

Living close to the land means the weather becomes more than small talk—it shapes every decision, every harvest, and every year of growth. This month, we’re reflecting on the wisdom passed down through generations, the challenges farmers quietly carry, and the deep gratitude that anchors us in the orchard.

This summer, we discovered the vital role honey bees play in avocado production. Our first hive has taught us the importance of pollinators—and the care they require.

Mid-April brought record-breaking harvests, with over 2 million pounds of avocados picked per day! From orchard to packing house, see what makes our harvest so special this season.

Proper pruning lets sunlight reach every branch and fruit. By carefully tending our trees, we aim to improve yields and make harvesting easier in the years ahead.

Spring brings a colorful variety of avocados! Learn how to identify Hass, Fuerte, and Pinkerton fruit, plus tips on ripening and hosting a fun blind taste test.

Fuertes are a creamy, soft green-skinned avocado. They were once the most popular avocado in the USA and remain the top choice in many...

November brought devastating fires and strong winds that damaged our orchard. Despite the losses, we’re working to salvage what we can and stay optimistic for the future.

After decades away, we returned to the ranch my grandparents built, ready for a new adventure among avocado and lemon trees. Join us as we tread in the footsteps of generations past and embrace life on the land.